When I was in my retail line, one of the most successful marketing tools we used were giving out coupons. Sales figure went up, though profit margin went down. *giggle* Still, it was so successful that we use this tactic over and over again, because of the good feeling we ‘instill’ into the minds of our consumers of being able to save.
Hence, I am an ‘addict’ to coupons! I have always wanted to get proper beds for my boys, and happened to find some kids furniture mart coupons! $10 off any $75 purchase, cool! I am definitely in luck today! *wink*